SONY

For the first time ever, Sony and The All England Lawn Tennis Club will bring the finals of the world's premier tennis Championships in 3D to tennis fans around the world. Sony will film the Men's Semi-Finals and Finals and Ladies' Finals in High Definition 3D as the official 3D supplier of the Wimbledon Lawn Tennis Championships, where the matches will be screened live in up to 850 3D capable cinemas around the world.

Following Sony's success in the production of high profile 3D football and golf sporting events, this partnership offers the perfect opportunity for fans to experience one of the world's most iconic tennis Championships like never before - it's as close to the atmosphere and excitement of Centre Court as actually being there, bringing the speed of the action and the emotions of the occasion to life.

The live Sony 3D production, in partnership with the Wimbledon host broadcaster the BBC, will also be offered to interested global broadcasters seeking unique and compelling content for their 3D channels, and highlights will be available to view in over 4,500 Sony Style stores around the world.

Sony is the only company fully immersed in every part of the 3D process; making the equipment to film, produce and broadcast 3D content, with studios to create jaw-dropping 3D films and 3D entertainment content, and stylish products such as TVs and Blu-ray players to watch it on!

If you are attending Wimbledon this year, go and check out the Sony area where you can see first hand the glory of Wimbledon in 3D.

For more information please see: www.sony.co.uk