The Official Suppliers to The Championships gathered at the All England Club last week for their annual conference, 'Wimbledon Live'.
Hosted by broadcaster and former British No.1 Andrew Castle, the event brought together some of Wimbleon's long-standing partners, such as Slazenger and IBM, with new partners, including Lavazza and Sony.
Re-affirming The Championships' ambition to continue to be the premier tennis tournament in the world, the Official Suppliers participated in three panel forums: From the TV set to the iPad - how sports viewing habits are changing; the future of tennis and the vision for Wimbledon; and building powerful brand associations with Wimbledon.
"Standing still is not an option," commented Chairman Philip Brook. "We are working together to take Wimbledon forward, while protecting the traditions that make it unique."
AELTC Committee member and former British No.1 Tim Henman was also in attendance, speaking about what Wimbledon means to him. Following a morning of lively debate, attendees were invited to take part in a tennis session with Henman and Castle on the AELTC's covered courts.
20:08It brings me no pleasure but it's time to bring the curtain down for another year. Seemed somehow appropriate to leave the last word to Roger Federer. Thanks a billion for reading. What a fortnight, what a final, fast forward to 2015 please...
20:03"I already have seven. It's not like I need another one. But it would have been awfully nice to have it. I think that's what the feeling was of the people, and I felt that... I know they love tennis. They love tennis after we're all gone."View all