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Murray mania fires up social media

Mentions of Andy Murray on Twitter
Sunday 7 July 2013

As you might expect, there has been quite a lot of conversation on social media about Andy Murray over the past 12 days. Here are some facts and figures...

ON FACEBOOK

-          Murray's win in the semi-finals ranked as the #2 most social moment so far (only bested by Nadal's upset in the first round)

-          Murray is now the #2 most buzzed about male player. He was previously #5 on data through July 1.

-          Global interactions about Wimbledon is now near 18 million.

- Murray's Facebook page has grown by over 235,000 new fans from 28th June to 4th July.

Most buzzed about men’s players

  1. Rafael Nadal
  2. Andy Murray (MOVED UP FROM #5)
  3. Roger Federer
  4. Novak Djokovic
  5. Steve Darcis

Top 5 social moments

  1. 24th June - Rafael Nadal (5) stunned in the opening round by unranked Steve Darcis 
  2. 5th July - Andy Murray (2) defeats Jerzy Janowicz (24) to advance to the final for the second straight year 
  3. 26th June - Sharapova (3), Federer (3), and Azarenka (2) all fall in the second round
  4. 1st July - Serena Williams (1) is upset by Sabine Lisicki (23) 
  5. 29th June - David Ferrer (4) holds off 26th-ranked Alexandr Dolgopolov in a 5 set thriller

Murray fans  Where are they? 

  • UK
  • India
  • US
  • Argentina
  • Italy

Murray fans - correlation data, fun facts

  • Average age 25 (notably younger than the typical FB user)
  • They are 4.4x as likely to be fans of F1 Racing than the average FB user
  • 50% are sci-fi movie fans
  • 53% like reggae music
  • Sky Sports is their favorite channel, edging out HBO

ON TWITTER

24-Jun

25-Jun

26-Jun

27-Jun

28-Jun

29-Jun

17,281

3,901

20,588

19,971

30,509

12,350

30-Jun

01-Jul

02-Jul

03-Jul

04-Jul

05-Jul

06-Jul

10,867

65,840

10,709

102,035

104,674

205,940

37,841

References to Andy Murray and Celebrities in the same Tweet: 3rd-July to 6th-July

Alex Ferguson

1725

Cliff Richard

661

David Cameron

491

Judy Murray

336

James Corden

244

Duchess of Cambridge

132

Amir Khan

77

Lewis Hamilton

62

Jude Law

59

Michael McIntyre

45

Emma Watson

37

Pippa Middleton

34


Top trending themes in Tweets referencing Andy Murray: 3rd-July to 6th-July

Scotland

31574

British

15138

roof

6118

tennis ball

1835

world

1539

scream

922

sun

772

grass

463

summer

452

foot

417

strawberry

393

upset

356

food

301

drink

295

umpire

209

injury

119

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20:24...But boy, it was a barrow-load of fun. I hope you enjoyed it even half as much as we did. Thank you for all your messages throughout, you've been the glue holding us together as the edges frayed amid the madness. Now if you'll excuse me, it's time for us Brits to raise a toast to Andy Murray and Fred Perry. British sporting legends both.

20:19It was the wackiest of Wimbledons with the most unlikely of headline-makers: Sergiy Stakhovsky, Steve Darcis, Michelle Larcher de Brito, Kimiko-Date Krumm, Jerzy Janowicz, Sabine Lisicki, Marion Bartoli...

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