Question: What effect on the crowd dynamic does extremely varied weather and a British Wimbledon champion have during Championships fortnight?
Answer: Many stampedes to the Wimbledon shops and kiosks for umbrellas, fleeces, sweaters and jackets (when cold and rainy), sun caps, Panama hats, T-shirts and more umbrellas (when the sun was unrelenting) – and, of course, items to commemorate Murray’s magnificent landmark win.
As of 5pm today – i.e. before Andy had converted his fourth Championship point prompting a stampede bigger than the annual migration of wildebeest across the African plains – the best-seller list stood at:
Men’s Championships towel 16,000
Ladies Championships towel 12,000
Mini tennis ball key ring 11,500
Midi yellow tennis ball 9,500
Twin-pack wristbands 9,000
Can of dated tennis balls 8,000
Racket key ring 8,000
Super mini umbrella 8,000
Mini ball 6,000
Crossed Rackets T-shirt 6,000
Ironically, the products that disappeared from the shelves at the same time in the first week as Rafa, Roger, Serena, Maria, Victoria and Co are billed great performers. These included the Lanson zip-up Champagne coolers in pink, purple and white that resembled a polo shirt, a pink strawberry motif beach towel and the Links of London 2013 charm as well as many tennis performance-wear lines.
Double the amount of junior rackets were sold compared with previous years – which is a huge encouragement for the generation inspired by Andy Murray. Another range to prove extremely popular was the baby towelling products – a wash mitt and a cuddle robe – adorned with the line ‘No. 1 seed growing!’