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Live @ Wimbledon

Live @ Wimbledon
Tuesday 4 October 2011

ALL ENGLAND CLUB UNVEILS NEW DIGITAL BROADCAST SERVICE - LIVE @ WIMBLEDON

The All England Club, Wimbledon, today announced plans for a new, expanded and enhanced live radio and video broadcast service, Live @ Wimbledon.

The new service, which has come from a desire to concentrate the Club’s digital assets into one comprehensive offering, will allow fans to enjoy more live tennis from The Championships and more ways to access a content-rich, creative and engaging audio-visual experience.

Available free on www.wimbledon.com, FM frequency, and mobile applications, Live @ Wimbledon will build on the existing web, mobile and Radio Wimbledon platforms, providing live ball-by-ball commentary and live video from around the 19 Championships courts, as well as bringing to life every aspect of The Championships throughout the grounds.

Live @ Wimbledon will also continue to provide uninterrupted commentary from all matches on Centre Court and No.1 Court in two separate streams, available on FM frequency, www.wimbledon.com, and mobile applications.

Mick Desmond, Commercial Director of The All England Lawn Tennis Club, said: “Live @ Wimbledon is all about giving Wimbledon fans more coverage, better coverage and all of it live. Consolidation of our digital properties into one strong product under the Wimbledon brand allows us to provide a content-rich live experience, which will include video streaming, in addition to the already highly popular Radio Wimbledon. We think this fresh approach will appeal to our existing fans, while helping us grow our global audience as we introduce the drama of The Championships to new fans.”

Live @ Wimbledon will be produced by IMG, which has been awarded the contract after a competitive and transparent tender process.


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