• The All England Lawn Tennis Club and Keith Prowse have extended their exclusive Official Hospitality Partner contract, continuing their successful four decade-long partnership.
• The extension underscores a shared commitment to continuous improvement and innovation, informed by guest feedback.
• The partnership continues to achieve annual sell-outs of all experiences, highlighting the exceptional quality of hospitality at The Championships.
  

The All England Lawn Tennis Club and Keith Prowse, the UK’s leading premium experience provider, are delighted to announce a multi-year renewal of their exclusive Official Hospitality Partner contract, extending their already four decade-long relationship. The renewal solidifies Keith Prowse’s position as the exclusive home of official Wimbledon hospitality, continuing to offer unparalleled experiences for guests seeking a truly special day at The Championships.

The extension is a testament to the enduring strength of the relationship and the unwavering commitment to continuous improvement. It also underscores a shared vision for innovation that goes beyond mere trends, focusing on enhancing the guest experience and introducing exciting new, annual offerings – as witnessed with the 2024 launch of the ultra-premium Le Gavroche at The Lawn experience, which received an unprecedented 90% NPS (Net Promoter Score) in its inaugural year.

Usama Al-Qassab, Marketing & Commercial Director at the All England Club, commented: "We are delighted to extend our long-standing official partnership with Keith Prowse as Official Hospitality Partner, ensuring we can provide our guests with a world-class hospitality offering at The Championships. The innovative, guest-centric and insights-led approach that Keith Prowse consistently delivers, paired with an absolute commitment to quality, is key to our experiences remaining at the pinnacle of sport. We are very proud of the award-winning results our collaboration has achieved over four decades and the extended partnership with Keith Prowse promises even more exceptional experiences for our guests in the future."

Andy Vinsen, Managing Director, Keith Prowse, added: "We are immensely proud to extend our exclusive hospitality partnership with the All England Club. This renewal is a testament to the deep trust the All England Club places in us to not only protect their prestigious brand but also to consistently bring to life both new and existing experiences with unparalleled quality. We look for ways, often small touches that make a difference, to elevate the already world-class and award-winning offerings year after year, and the consistently sold-out experiences at The Championships are a clear indicator that our dedication to innovation and customer-centricity truly resonates."