There is only one Wimbledon
There is only one Wimbledon
Watch this year’s cinematic trailer for The Championships 2026, the second instalment of There Is Only One Wimbledon: Where Beauty Meets the Battle.
Seen through the eyes of a Holly Blue butterfly, the film captures the unique contrast at the heart of Wimbledon, where the elegance of tennis in an English garden meets the athletic intensity of the game, while players push themselves to their limits in pursuit of victory.
The video reinforces the unique appeal of Wimbledon: an unparalleled experience where timeless heritage and beauty collide with the athletic excellence of the players.
This cinematic 60” hero film captures the essence of the event through the eyes of a Holly Blue butterfly, with the peaceful elegance of ‘tennis in an English garden’, shattered by the dynamic shots on court, as players push themselves to their limits to secure victory.
Butterflies are frequent visitors to the Wimbledon courts and an anecdote from former tennis player Henri Leconte provided the inspiration for the campaign. Playing at Wimbledon in 1986 he commented:
“I played very well and then something wonderful happened. I was shaping up to serve and this beautiful white butterfly landed at my feet. Usually, most people would stamp on it to get on with things, but I picked it up and it stayed on my racket, I walked it over to the crowd and it flew into the stands. The people went nuts!”