The Championships 2024: Passing Shots

The 137th edition of The Championships has concluded and achieved an array of milestones, including more than two billion impressions on social media.

This year’s Championships saw more than half a million people welcomed to Wimbledon, with 526,455 guests passing through the gates across the Fortnight, including a new record attendance on Day 12.

Mirroring the unprecedented demand for tickets through this year’s Public Ballot, there was strong interest in on-the-day tickets via the Queue, despite the persistent wet weather. New for this year, the Queue Village was particularly popular with its food and drink offering, live tennis on a big screen and activities from our Official Partners. Tens of thousands of guests purchased tickets on the day, with a Grounds Pass costing just £30 for the first eight days of play, reducing to £25 for days nine to 11, and £20 for the last three days.

The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online. On BBC One, a peak audience of 7.5 million tuned in to watch Carlos Alcaraz defend his gentlemen’s singles crown.

US audiences showed their enthusiasm for The Championships once more with a cumulative reach of more than 26 million viewers, the highest number since 2019. ESPN’s coverage of the ladies’ singles final attracted a 40 per cent increase in viewers on 2023.

The Hill in New York, Wimbledon’s iconic US event, returned for a third year for finals weekend in a new, enhanced and larger location by Brooklyn Bridge, with 6,735 attendees experiencing a taste of Wimbledon state side.

Wimbledon’s social media following increased by 20 per cent on last year – bringing the total following to over 20 million. Social posts across the grass court season, and The Championships, achieved more than two billion impressions, a 19 per cent increase on 2023.

The Wimbledon Shop enjoyed its largest ever in-store and online sales with top sellers including the Wimbledon Whites range, strawberry themed lines, towelling and headwear products.

In its 10th anniversary year, the Wimbledon Foundation welcomed 1,200 guests from 60 charity partners and raised more than £225,000 through the proceeds of the Ticket Resale scheme, supported by Barclays. There was continued support for refugees and those displaced by conflicts around the world, with 1,000 refugees, along with staff and volunteers from 11 partner organisations, welcomed to Wimbledon to enjoy a day at this year’s Championships.

Please read on for more facts and figures from The Championships 2024:

Attendance

Across the Fortnight, this year’s Championships saw 526,455 guests come through the gates, with a new record for attendance on Day 12 of 33,489.

Broadcast

• The Championships was transmitted live to more than 200 territories worldwide.
• US audiences showed their enthusiasm for The Championships once more with a cumulative reach of more than 26 million, the highest number since 2019. ESPN’s coverage of the ladies’ singles final attracted just over 2 million viewers, a 40 per cent increase from 2023, whilst the gentlemen’s singles final had a peak audience of 3.2 million.
• The BBC’s coverage of Wimbledon was streamed 50.2 million times on BBC iPlayer and BBC Sport online.
• On BBC One, there was a peak audience of 7.5 million on Sunday 14 July to watch Carlos Alcaraz defeat Novak Djokovic. The match was also streamed live 1.78 million times on BBC iPlayer and BBC Sport online.
• During the ladies’ singles final, where Barbora Krejcikova was victorious over Jasmine Paolini, there was a peak audience of 4.1 million on BBC One. The match was also streamed live 1.34 million times on BBC iPlayer and BBC Sport online.
• Alfie Hewett completed a career Grand Slam by winning the wheelchair singles which was watched by 600,000 viewers on BBC2. He later defended his doubles title alongside Gordon Reid which was watched by 1 million viewers.

Champions
Congratulations to all our Wimbledon Champions for 2024 – the full list is available here.

Community

• Our continued support for refugees and those displaced by conflicts around the world continued this year with 1,000 refugees welcomed to Wimbledon to enjoy a day at this year’s Championships.
• The All England Club’s Learning Programme, supported by Barclays, returned to the Qualifying Competition for a third year. More than 500 children from six different local schools were invited to enjoy a day out at the Wimbledon Qualifying Competition at Roehampton.
• Across the Fortnight, the Learning team hosted assemblies in local schools, with more than 1,400 pupils learning about the history of The Championships and the magic of Wimbledon.

Digital & Social Media

• Content throughout the grass court season and The Championships received more than two billion impressions and more than 100 million engagements, year on year increases of 12 per cent and 19 per cent respectively.
• This included a 42 per cent increase in video views on social media, and a 70 per cent increase in video views on wimbledon.com and mobile apps.
• Wimbledon now has more than 20 million total social media followers, a 20 per cent increase on 2023.
• The Wimbledon 2024 App received an average of 4.9 in reviews on app stores during The Championships.
• There was an increase of 79 per cent year on year in articles read on wimbledon.com and the mobile apps.
• The All England Club launched its first ever esports tournament: the Wimbledon eChamps presented by American Express on TopSpin 2k25.
• There were significant improvements including new gameplay to WimbleWorld in Roblox, which has had two million plays so far in 2024.
• The total number of fans that are part of myWIMBLEDON has grown by 33 per cent in the last year.

Match Stats

• The Championships 2024 saw 657 individual players compete across all events. A total of 764 matches and 72,647 minutes of tennis was played.
• Wednesday 10 July saw 107 matches completed, the most ever on a single day at The Championships.
• 6,455 aces were served during The Championships and on the Show Courts alone, 104,863 strokes were hit.
• Frenchman Giovanni Mpetshi Perricard clocked the fastest serve during The Championships at 140mph, whilst a mere 1mm was the smallest margin for a Hawk-Eye challenge.
• In metres, the total distance covered by players was 1,392,471.
• This year saw the highest number of five-set matches played than any other Championships at a total of 37, a Grand Slam record.
• The ladies' semi-final between Jasmine Paolini and Donna Vekic broke the record for the longest ladies’ semi-final at Wimbledon with a total time of 2 hours 51 minutes (since match length records began in 2001).
• The longest match during The Championships lasted 4 hours and 38 minutes.
• Novak Djokovic surpassed a milestone of hitting 1,000 aces at Wimbledon and is this sixth man to do so.
• At 20 points, the Alcaraz vs Djokovic gentlemen’s singles final had the longest first game in Wimbledon's history (singles matches).

Additionally, in light of The Championships 2024 being Andy Murray's last Wimbledon:

• He won 82 per cent of his matches at Wimbledon (61 out of 74 played).
• He played a total of 2,516 games and won 1,455.
• He hit 1,919 winners and 810 aces.
• He played 15,513 points and won 8,371.
• He ran a total of 75,945 metres (since 2015) and spent a total time of 179 hours 21 minutes on court.

Official Partners

• American Express, in partnership with the All England Club and Action Audio, piloted a new 3D audio system to make the live tennis experience more accessible for blind and visually impaired fans. Action Audio and selected co-designers tested the technology during The Championships which included creating a series of sound cues to help bring the nuances of a match to life in real time.
• Emirates became the Official Airline Partner of The Championships in a multi-year deal from 2024.
• evian expanded on the success of its refill system introduced for players in 2023, trialling a unique refill system for spectators through the purchase of unlimited refills of evian natural mineral water into their own bottle or a special edition evian bottle.
• Keith Prowse collaborated with world-renowned Michelin Star Chef, Michel Roux Jr, to launch ‘Le Gavroche at The Lawn’. With Mayfair’s iconic Le Gavroche restaurant having closed its doors in January of this year, ‘Le Gavroche at The Lawn’ offered guests the opportunity to experience an exquisite tasting menu showcasing exactly what made this dining experience.
• Range Rover became the Official Vehicle Partner of The Championships, transitioning the existing partnership from Jaguar to Range Rover.
• Stella Artois activated its ‘When It Rains, We Pour’ campaign across the Fortnight, giving away thousands of complimentary pints across the UK when the court covers came on in SW19. The campaign was fronted by David Beckham and was activated across social and out-of-home.
• Vodafone worked with the Wimbledon Foundation on the ‘Connect Better’ challenge, donating 75,000 connections to help people and sports clubs cross the digital divide. From the available data provided by Wimbledon for this year’s event, the fastest serves secured nearly 50,000 donations, which Vodafone has boosted to reach the 75,000 pledge.

Royal Attendance
We were honoured to welcome the following members of the Royal Family during The Championships:

• Her Majesty The Queen attended The Championships on Wednesday 10 July.
• HRH The Princess of Wales, Patron of The All England Lawn Tennis Club, attended The Championships on Sunday 14 July.
• The Princess was joined by HRH Princess Charlotte on Sunday 14 July. This was Princess Charlotte’s second time attending The Championships.

Sustainability

• 'Wimbledon and players for the planet' was one of several features released to highlight the importance of protecting our environment.
• Strawberries at The Championships were served in Notpla’s Earthshot Prize winning packaging, which used seaweed to create completely biodegradable and plastic-free food containers.
• Expanding on the success of the first-of-its-kind refill system introduced for players last year as part of evian and the All England Club's joint work to reduce plastic packaging waste during Wimbledon, spectators at The Championships this year were able to stay hydrated through a unique refill system for the very first time.
• Our decarbonisation journey continues with removal of gas cooking equipment from several kitchens including Centre Court, Staff and Media Restaurants.
• Menus around the Grounds during The Championships provided carbon weightings, courtesy of Foodsteps, on a scale from A (very low) to E to help highlight the low CO2 dishes to guests.
• The Wimbledon Foundation raised more than £130,000 through guests donating their reusable cup deposit.
• Our commitment to protecting habitats and ecology and increasing biodiversity across the Grounds remains as strong as ever, as explained in this three-minute feature.

• Wimbledon’s iconic US event, The Hill in New York, returned for a third year in a new location underneath Brooklyn Bridge for finals weekend.
• Capacity at the event increased by 50 per cent with 6,735 attendees experiencing a taste of Wimbledon state side.
• The weekend launched on Friday evening with a special, free concert by Grammy nominated singer, songwriter, actress and Olivier Award winner for best actress in a musical, Nicole Scherzinger and American singer and songwriter, AJ Mitchell as the support act.

Wimbledon Foundation

Funds raised to support the Wimbledon Foundation

• More than £225,000 was raised from the Ticket Resale scheme, supported by Barclays, whereby Show Court tickets no longer required are re-sold to spectators already in the Grounds. The money supports a variety of causes, such as military and emergency services charities and local homelessness charities.
• More than £130,000 was raised through our Reusable Cup Scheme, where guests could donate their £1 cup deposit to the Wimbledon Foundation. This funding supports local initiatives including food redistribution charities.
• More than £24,000 was raised via the sale of used Championships balls.

Coin Toss
This year, the Wimbledon Foundation invited four charities to nominate inspirational young people to perform the coin toss at the singles finals and the wheelchair singles finals which took place on No.1 Court for the first time. Lucy, Satia, Alex and Cyprian performed the coin toss using a bespoke coin commemorating the Wimbledon Foundation’s 10-year anniversary.​

• Lucy Foyster (age 11) performed the coin toss at the ladies’ wheelchair singles final representing Whizz Kidz, a UK charity supporting young wheelchair users.
• Satia Murray (age 17) performed the coin toss at the ladies’ singles final representing Ashdon Jazz Academy, a charity supporting the mental health and wellbeing of young women from minority communities in Merton.
• Alex Batt (age 10) performed the coin toss at the gentlemen's wheelchair singles final representing the Dan Maskell Tennis Trust, a charity supporting people with disabilities who play tennis by providing them with specialist equipment and grants.
• Cyprian Nelson (age 19) performed the coin toss at the gentlemen’s singles final representing Carney's Community, a charity in Wandsworth helping young people to develop skills, discipline and self-respect through boxing, mentoring, youth club activities and social enterprise schemes.

Activity during The Championships

• During the Fortnight, the Foundation welcomed 1,200 guests from 60 supported charities and community organisations including people from refugee and asylum-seeking backgrounds; young people supported by local youth charities and St George’s Hospital Charity.
• HRH The Princess of Wales met five people from the Foundation's ‘Work at Wimbledon’ scheme, whereby the Foundation and the All England Club’s HR team worked with local charity partners to support people to access employment during The Championships. This year 68 people, including service users with visual impairments from Merton Vision, worked across 10 teams during the Fortnight.
• City Harvest London collected surplus food during The Championships in the Wimbledon Foundation sponsored refrigerated van, Vandy Murray.

Wimbledon Lawn Tennis Museum
The Heritage team welcomed nearly 38,000 guests to the Museum during the Fortnight. In another successful year, there were more than 100 donations made to the Museum’s collection from The Championships including:

• Outfit worn by Gentlemen’s Singles Champion, Carlos Alcaraz.
• Outfit and racket used by Ladies’ Singles Champion, Barbora Krejcikova.
• The eye-catching tennis dress worn by Marta Kostyuk, a bespoke version of her wedding dress made in collaboration with Wilson and their Head of Design, Joelle Michaeloff.
• Outfit worn by qualifier Lulu Sun, the first woman from New Zealand to reach the quarter-finals of The Championships.
• Used tennis balls from Andy Murray’s final match played at Wimbledon.

The Museum has now reopened to the public with tours of the Grounds also available. Bookings can be made on wimbledon.com.